The Benefits of SEO Written Web Content

Good content matters. It may even be more important than conventional SEO. In fact Matt Cutts says that Google tries to make it so that sites don’t even have to do SEO. Or rather that sloppy SEO is no barrier to ranking well. But having good content is essential.

This isn’t new. Here’s the video from Google’s Matt Cutts from last year.

It’s possible to deduce that while not being SEO savvy won’t lead to a penalty, anything you can do to make your site SEO friendly helps. But it’s your content that sets your site apart and makes the difference between ranking well and not (all thing being equal). This where the benefits of SEO Writing come in.

So let’s take a closer look at this. If content is so critical, why is it? What can well conceived, well written content do to help your website rankings in Google.

It’s possible to deduce that while not being SEO savvy won’t lead to a penalty, anything you can do to make your site SEO friendly helps.

Relevance

You no doubt already know that relevance is a hallmark of great content and one of the central things Google will look for in assessing your website or blog. Misleading titles or the wrong content matched to keywords will cost you dearly. Although relevance is key to making sure you have great content it never was about stuffing your content with keywords. That’s even more true now. But website owners still tend to chase the most competitive keywords.

The truth is that the terms which make your site relevant are likely to be far more varied. A good SEO writer should be able to help you corroborate your preferred list of keywords. In the coming years Google will take relevance to a whole new level. While Google is a search engine, as it become better at understanding the meaning of queries, it will look for the content that best answers searchers queries. In fact, it’s already happening. It’s crucial your relevant content is organised to amplify the topic of each page or post.

Linking and Sharing

Great content also makes your site more shareable and linkable. Without great content, no one is going to link to your site or share your content.
While SEO writing can help create content for specific campaigns or articles, the battle to create valuable content is on-going. While some blog posts
or pages stand the test of time, the web doesn’t standstill.

Most of your content should be created with a view to making it attractive to link to or share. While links have been important for Google rankings it is likely that social signals will go some way to replacing links in the future. Links use to be thought of a “votes” for a site but of course now people can vote by sharing and linking on social networks.

Here’s the challenge. Content that’s likely to get shared on social networks isn’t conventional content. So there’s a move towards customer-centric content. You probably should have a list of stockists on your site. Just don’t expect it go viral.

Visitor Reaction

Does your content hold readers on your page or blog? Or encourage them to browse for more of your content? Sites that prioritise SEO at the expense of the visitor experience or simply don’t consider users won’t rank as well as they would other wise do. Google is looking for sites users find helpful and useful. It’s not just bounce rates that matter. But also how many pages each visitor reads before leaving. Another consideration is conversions. Although Google does not measure these, it’s the business end of knowing whether your content and layout is working for your target audience.

If your content fails to connect with your audience, you’ll need far more visitor numbers to make your site work.

Hiring outside help for SEO Content writing isn’t essential if can take all of the above into account. But skip them at your peril.